SEO articles for Cow & Gate

Agency: The Real Adventure   Client: Cow & Gate

I was made Lead Copywriter on this project and also trained other copywriters in SEO techniques.

The audience were expectant parents looking for clear information, reassurance and guidance through a first pregnancy and as new parents.

The brief was to make the website for the Cow & Gate Baby Club the go-to resource for information for expectant parents.

Working closely with midwives and doctors who provided medical information I wrote numerous informative, friendly and reassuring web articles to help guide both new mums and dads.

I worked closely with the information architect, online designers, account managers and the technical team to assist in the delivery of this complex web project. I also reviewed and signed off the work of other copywriters.